Michael Jordan Will Begin Broadcasting for NBA on NBC

Michael Jordan to Begin Broadcasting for NBA on NBC in Historic Career Move

 

CHICAGO — May 16, 2025 — In one of the most unexpected and electrifying announcements in sports media history, basketball legend Michael Jordan is returning to the NBA — not as a player or executive, but as a broadcaster. NBC Sports confirmed early Friday morning that Jordan has officially signed a multi-year deal to join their NBA coverage team as an on-air analyst and occasional game commentator. The news sent shockwaves throughout the sports world, igniting a media frenzy and fervent speculation about how the basketball icon will approach this latest chapter in his storied career.

 

NBC, which is set to reclaim NBA broadcasting rights beginning with the 2025–2026 season, made the blockbuster announcement via a dramatic press release and coordinated media rollout, complete with teaser videos featuring Jordan walking through the iconic United Center tunnel in slow motion. His voiceover teased a new era: “I’ve always let my game speak. Now, I’ve got more to say.”

 

This marks Jordan’s first time working in sports broadcasting — a remarkable turn for a man who famously avoided media commentary even during his playing days, preferring to let his actions on the court define his legacy. That legacy, of course, includes six NBA championships, five MVP awards, and a cultural influence that still reverberates across generations. Now, fans will get to hear the mind of MJ in a totally new format.

 

A New Era for the NBA on NBC

 

The announcement aligns with NBC’s long-anticipated return to NBA broadcasting rights, a revival that has been met with nostalgia and high expectations. The network famously televised the NBA from 1990 to 2002, with its iconic “Roundball Rock” theme by John Tesh and unforgettable coverage of Jordan’s Bulls dynasty. Many remember hearing Bob Costas and Marv Albert narrate Jordan’s greatest triumphs. Now, in a full-circle moment, Jordan himself will be part of that legacy in the broadcast booth.

 

NBC Chairman Pete Bevacqua called the Jordan deal a “historic moment in sports television,” adding, “There is simply no voice more synonymous with NBA greatness than Michael Jordan. His presence on our broadcasts will redefine what basketball coverage looks and feels like.”

 

According to insiders, Jordan’s contract includes live studio analysis during key regular-season games, commentary during select playoff matchups — including at least two games during the NBA Finals — and participation in special programming, such as a yet-to-be-titled documentary series reflecting on pivotal moments in league history.

 

Behind the Decision: What Made Jordan Say Yes?

 

The notoriously private Jordan, 62, has rarely shown interest in taking a public-facing role in the media. For years, speculation abounded about whether he might someday become a coach, executive, or mentor. While he dabbled in ownership — notably with the Charlotte Hornets (now under new ownership after Jordan sold his majority stake in 2023) — broadcasting always seemed out of the question.

 

So what changed?

 

In a special feature released by NBC immediately following the announcement, Jordan addressed fans directly. “I’ve been watching the game from a distance for years,” he said. “I love the evolution, the talent, the drama. I’ve got thoughts. I’ve got opinions. And now it’s time to share them.”

 

Multiple sources close to Jordan say he was lured by both the prestige of NBC’s relaunch and the opportunity to mentor a new generation of players and fans. He was reportedly given creative control over the segments he appears in and will have input on content and production decisions.

 

“I’m not here to just sit behind a desk and smile,” Jordan said. “I want to challenge guys. I want to talk about what makes a champion, what separates the good from the great. This is about the game — pure and simple.”

 

The Sports World Reacts

 

Reaction to the news was swift and overwhelmingly positive. Social media platforms were flooded with excitement as fans, athletes, and media personalities weighed in on the announcement. ESPN’s Stephen A. Smith called it “the biggest thing to hit basketball media since Charles Barkley joined TNT.”

 

LeBron James tweeted, “LEGEND in the booth?? This gonna be must-see TV! Congrats MJ!” Kevin Durant wrote, “MJ bout to drop gems every night. We all watching.”

 

Charles Barkley, longtime NBA broadcaster for TNT and Jordan’s former Olympic teammate, reacted with characteristic humor on his podcast. “Michael finally wants to talk? That man used to roast us for sitting behind the desk. Now he’s gonna be in makeup before games? I love it. Welcome to the dark side, MJ.”

 

What to Expect: Format and Debut

 

NBC has confirmed that Jordan will make his on-air debut during the opening night of the 2025–26 NBA season in a prime-time matchup likely to feature two high-profile contenders. Rumors suggest the debut broadcast could feature the Chicago Bulls at home, symbolizing Jordan’s return to the basketball world on the very court where he became a legend.

 

NBC is also developing a new signature studio show tentatively titled “Jordan on the Game,” which will air weekly and focus on analysis, interviews, and commentary with Jordan at the center. Early concept footage hints at a sleek, minimalist set design featuring archival footage, Jordan’s own personal insights, and guest appearances by former and current stars.

 

While Jordan will not be a full-time color commentator — a role better suited to veteran broadcasters — he is expected to join marquee game crews for selected games, including Christmas Day, All-Star Weekend, and playoff broadcasts.

 

A Turning Point for the NBA and Sports Broadcasting

 

Jordan’s move into broadcasting is being hailed as a potential turning point in sports media, signaling a new age of athlete-driven storytelling. At a time when former stars like Tom Brady, Peyton Manning, and Alex Rodriguez have successfully pivoted to television, Jordan’s entry represents perhaps the highest-profile crossover yet.

 

“This is more than just nostalgia,” said NBC Sports media analyst Rebecca Lowe. “This is a master strategist entering the arena again, this time with a microphone instead of a basketball. It will change the way we talk about the game.”

 

Final Thoughts

 

Michael Jordan’s broadcasting debut could herald a renaissance not just for NBC’s NBA coverage, but for the sport itself. With his unmatched insight, competitive fire, and cultural significance, he’s uniquely positioned to offer fans a deeper, more authentic look into what greatness requires — and how it endures.

 

As Jordan himself put it: “I’ve lived the game. Now I want to talk about it.”

 

Basketball will never sound the same again.